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Privacy Policy

Privacy Policy:

LifePlunge.com ("Lifeplunge") operates Lifeplunge.com and may operate other websites. It is Lifeplunge's policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Lifeplunge collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Lifeplunge's purpose in collecting non-personally identifying information is to better understand how Lifeplunge's visitors use its website. From time to time, Lifeplunge may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Lifeplunge also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on Lifeplunge.com blogs/sites. Lifeplunge only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Lifeplunge's websites choose to interact with Lifeplunge in ways that require Lifeplunge to gather personally-identifying information. The amount and type of information that Lifeplunge gathers depends on the nature of the interaction. For example, we ask visitors who sign up at Lifeplunge.com to provide a username and email address. Those who engage in transactions with Lifeplunge are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Lifeplunge collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with Lifeplunge. Lifeplunge does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Lifeplunge may collect statistics about the behavior of visitors to its websites. Lifeplunge may display this information publicly or provide it to others. However, Lifeplunge does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Lifeplunge discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Lifeplunge's behalf or to provide services available at Lifeplunge's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Lifeplunge's websites, you consent to the transfer of such information to them. Lifeplunge will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Lifeplunge discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Lifeplunge believes in good faith that disclosure is reasonably necessary to protect the property or rights of Lifeplunge, third parties or the public at large. If you are a registered user of an Lifeplunge website and have supplied your email address, Lifeplunge may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Lifeplunge and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Lifeplunge takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Lifeplunge uses cookies to help Lifeplunge identify and track visitors, their usage of Lifeplunge website, and their website access preferences. Lifeplunge visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Lifeplunge's websites, with the drawback that certain features of Lifeplunge's websites may not function properly without the aid of cookies.

Business Transfers

If Lifeplunge, or substantially all of its assets, were acquired, or in the unlikely event that Lifeplunge goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Lifeplunge may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Lifeplunge and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Lifeplunge may change its Privacy Policy from time to time, and in Lifeplunge's sole discretion. Lifeplunge encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a Lifeplunge.com account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.